AAT Kings drives new partnership with AusCycling

AAT Kings is thrilled to announce its inaugural sponsorship of AusCycling which will see them become the official Travel Experience partner of Australia’s national sporting organisation for all forms of cycling.

As Australia’s favourite and most recognisable tour company with over 100 years of experience, AAT Kings has a strong commitment to diversity, the great outdoors and supporting local communities including First Nations peoples, which aligns closely to AusCycling’s vision and commitment.

The announcement coincides with the final lead-up to the 2022 UCI Road World Championships, to be held in Wollongong from 18 to 25 September.

As part of the sponsorship, AAT Kings will provide a unique ‘green and gold’ branded coach to support the AusCycling team throughout the World Championships. Additionally, AAT Kings will be providing fun activities for visitors to Australia Park, which will be AusCycling’s central hub during the event.

“We’re extremely proud to be supporting AusCycling through this inaugural sponsorship and believe this is just the beginning of what we hope will become a long term partnership,” Bridie Commerford, Chief Marketing and Digital Officer, AAT Kings said.

“AusCycling is thrilled to welcome AAT Kings as a new sponsor, as we commence the countdown to the long anticipated 2022 UCI Road World Championships in Wollongong”, said Agostino Giramondo, Executive General Manager of Commercial, Clubs and Community for AusCycling.

“Anyone who loves cycling will want to enter this competition for a once-in-a-lifetime experience in Wollongong. And we can’t wait to showcase our Aussie athletes in the green and gold luxury coach – if you’re in town for the Worlds, you won’t miss it!”

To celebrate the new partnership with AusCycling, AAT Kings is giving the public the chance to win the ultimate “money-can’t-buy” experience with exclusive behind-the-scenes access to the UCI’s pinnacle road cycling event.

This incredible prize includes return flights to Sydney for two people with airport transfers to Wollongong, accommodation, behind the scenes access to the UCI Road World Championships and an exclusive invitation to an evening with Cadel Evans, hosted by Matt Keenan.

To enter the giveaway, people can visit https://www.aatkings.com/uci-road-world-championships-win/

For media information, contact

Angela Cowley
Eight Communications
T: +61 430 321 200
E: [email protected]

Alette Winfield
Eight Communications
T: +61 492 964 434
E: [email protected]

About AAT Kings:

A century ago, the Australian outback was but a twinkle in most travellers’ eyes. But thanks to visionaries like the Pyke family and Bill King, the way we explore the Land Down Under was about to change in unimaginable ways. Over the coming decades, maps were unfolded, desert cruisers and coaches were customised, and guides were trained. From humble beginnings, the company now known as AAT Kings was going places few had gone before, pioneering new paths across Australia and New Zealand and taking intrepid travellers on a wild and wonderful ride.

We’ve come a long way and clocked a few kilometres in the process. But some things will never change. Like our spirit for adventure. Our oh-so-knowledgeable Directors. The local characters we meet (and will never forget) along the way. The epic, goosebump-inducing stories we’re told by First Nations guides. The life-changing experiences on offer – the kind that only 100 years of exploring affords. We’ve never been more passionate about our next discovery. Join us, and fall in love with Australia and New Zealand all over again.

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