AusCycling and Busby Partnership Announcement

AusCycling is pleased to announce a new partnership with Busby, a UK-based tech company that has created an app to help make cycling safer.

The app detects when you have a crash and automatically alerts your emergency contacts. This provides cyclists with timely medical assistance if required but also peace of mind for loved ones at home.

There are additional features included in the Busby app such as Flare which signals other riders when you are stranded and need assistance with punctures or other mechanical problems.

“For many years in Australia, bikes have significantly outsold cars. That’s a powerful indication that the nation is choosing active transport wherever possible and a nod to the great work being done by AusCycling,” said James Duffy, Co-Founder and Operations Director at Busby.

“We’re incredibly pleased to have the opportunity to play a part in that journey, partnering with Australia’s national cycling body and endeavouring to make the country’s cyclists safer than ever before using technology.”

AusCycling members will be able to purchase a premium subscription to the app at a heavily discounted rate to celebrate this new partnership. This offer is available to redeem via the AusCycling Members Benefits page, where new users can register an account and immediately upgrade to the premium subscription or existing users can upgrade their free accounts.

“The AusCycling and Busby partnership is a great opportunity for us to continuing promoting safety and awareness when people are riding their bikes,” said Agostino Giramondo, EGM of Commercial, Clubs and Community.

“Safety is extremely important to us and the advances in technology are now providing ways for companies like Busby to our enhance the overall cycling experience for Australians.”

An important component of this partnership is the monthly report that AusCycling will receive which identifies high incident areas around the country. These reports will be shared with the riding community throughout the year.

Busby also offers its own internal benefits program which rewards riders with Sweatcoins that can be exchanged on their store for lifestyle products, gift cards and digital subscriptions among other products.

Integration with the popular Strava app is a feature that is currently being explored by the Busby development team and is expected to be available shortly.

For further information on Busby, please visit their website and social channels below: